I. OBJECTIVES:

• Responsible for managing and enhancing customer journeys, funnels and digital features of Ubank products on FEOL 
• Analyze product performance and propose improvements to optimize customer experience and business outcomes.
• Collaborate with stakeholders to deliver product, process and operational initiatives.

II. RESPONSIBILITIES:

1. Management of product and portfolio

• Monitor and control performance of products, projects deployed under channels assigned as well as total customer portfolio applied to these products
• Manage customer Journey: eKYC, CASA Opening, Savings , Card Activation, OD Activation, Payments
• Funnel tracking & Monitoring: Registration , Activation , First Transaction, Repeat Usage
• Build up BRD, User Story and Acceptance Criteria. 
• Collaborate with BA, UX, IT, Testing, and other departments.
• Review and analyze the product’s activities and trends and portfolio ( MAU, Conversion, Transaction Volume và Retention , revenue driver, acquisition cost, risk performance, portfolio movements, operational performance indicators, profit) and report the findings to identify the strategies that will address company goals
• Compile and deliver business intelligence reports to managers on a regular basis and support to prepare ad-hoc reports according to manager’s request
• Propose new product ideas and improvement of existing products, cooperate with other functional departments to define, develop and launch new products cooperated with partners, utilizing digital platform
• Prepare product documentation, include product concept and proposals, and all other materials to ready for launching, Ensure compliance with current procedures and regulations.

2. Daily BAU Responsibilities

• Identify and propose solutions to solve day-to-day business and project issues
• Escalate the issue to higher level to make sure problem quickly solved
• Proactively proposed practical solution to fix the issues
• Any additional ad-hoc tasks as required

III. REQUIREMENTS

1. Education

• Bachelor Degree with majors: Business Management, Finance, Economics

2. Experience

• Min. 3-5 years of working experience in portfolio product management field (Banking & Finance), specially in data analysis and reporting (experience in the same field, portfolio analysis, business analysis, financial, product management or CASA products, payments ecosystems, and digital banking platforms as a plus)

3. Skills

• Customer Journey Management 
• Product Funnel Analysis 
• BRD/User Story 
• Product Delivery
• Excellent interpersonal and communication skills (including fluent in English and Vietnamese)
• Computer Skills: skills in Microsoft Office applications (Powerpoint, Excel, Jira, confluence, other product tools)
• Analytical skills
• Ability to work under high pressure
• Good understanding of intra-department functions, operations, and ability to work in a team environment.
• Strong understanding of sales, product and process & marketing knowledge
• Good project management skills with discipline to see through the completion of initiatives